We present phase resolved optical spectroscopy and photometry of V4580 Sagittarii, the optical counterpart to the accretion powered millisecond pulsar SAX J1808.4-3658, obtained during the 2008 September/October outburst. Doppler tomography of the NIII λ4640.64 Bowen blend emission line reveals a focused spot of emission at a location consistent with the secondary star. The velocity of this emission occurs at 324 +/- 15kms-1 applying a `K-correction', we find the velocity of the secondary star projected on to the line of sight to be 370 +/- 40kms-1. Based on existing pulse timing measurements, this constrains the mass ratio of the system to be 0.044+0.005-0.004, and the mass function for the pulsar to be 0.44+0.16-0.13Msolar. Combining this mass function with various inclination estimates from other authors, we find no evidence to suggest that the neutron star in SAX J1808.4-3658 is more massive than the canonical value of 1.4Msolar. Our optical light curves exhibit a possible superhump modulation, expected for a system with such a low mass ratio. The equivalent width of the CaII H and K interstellar absorption lines suggest that the distance to the source is ~2.5 kpc. This is consistent with previous distance estimates based on type-I X-ray bursts which assume cosmic abundances of hydrogen, but lower than more recent estimates which assume helium-rich bursts.