The IACOB spectroscopic survey of Galactic OB stars is an ambitious observational project aimed at compiling a large, homogeneous, high-resolution database of optical spectra of massive stars observable from the Northern hemisphere. The quantitative spectroscopic analysis of this database, complemented by the invaluable information provided by Gaia (mainly regarding photometry and distances), will represent a major step forward in our knowledge of the fundamental physical characteristics of Galactic massive stars. In addition, results from this analysis will be of interest for other scientific questions to be investigated using Gaia observations. In this contribution we outline the present status of the IACOB spectroscopic database and indicate briefly some of the synergy links between the IACOB and Gaia scientific projects.