The observed coronal loop oscillations and their damping are often theoretically described by the use of a very simple coronal loop model, viz. a straight, longitudinally invariant, axi-symmetric, and pressureless flux tube with a different density inside and outside of the loop. In this paper we generalize the model by including longitudinal density stratification and we examine how the longitudinal density stratification alters the linear eigenmodes of the system, their oscillation frequencies, and the damping rates by resonant absorption. Appendix A is only available in electronic form at http://www.edpsciences.org