New optical and near-infrared (NIR) K-band images of the inner 3 kpc region of the nearby Virgo spiral M100 (NGC 4321) display remarkable morphological changes with wavelength. While in the optical the light is dominated by circumnuclear zone of enhanced star formation, the morphological features in the 2.2 micrometer image correspond to a newly discovered kiloparsec-size stellar bar and a pair of leading arms situated inside an ovally shaped region. Analysis of the K image confirms its symmetry: only a very small percentage of the flux, some 5%, is emitted in antisymmetric structures. This indicates that the overall morphology observed in the NIR is dominated by a global density wave. Making a first-order correction for the presence of localized dust extinction in the K light using the I-K image, we find that the observed leading arm morphology is not caused or enhanced but in fact slightly hidden by dust. Possible mechanisms responsible for the optical and NIR morphology are discussed, and tests are proposed to discriminate between them. Our dynamical conclusions are supported with an evolutionary stellar population model reproducing the observed optical and NIR colors in a number of star-forming zones. We argue that the observed morphology is compatible with the presence of a pair of inner Lindblad resonances in the region and show this explicitly in an accompanying paper by detailed numerical modeling. The phenomena observed in NGC 4321 may provide insight into physical process leading to central activity in galaxies.